Braun returns to audio
Inspired by Dieter Rams’ original designs, the new Braun Audio LE Series of smart speakers encapsulate the perfect combination of minimalist form and next generation acoustic technology tuned to perfection and built to last.
Celebrating Braun Audio’s rich heritage, we developed all consumer and trade touchpoints including brand and product narratives, packaging, photography, iconography, digital assets, video content and point of sale concepts, helping to re-establish Braun in the premium audio sector.
Our approach combined strategic thinking and creative nous, all of which was informed by targeted research, so we knew we were hitting the sweet spot with our target consumer. We are extremely proud to produce a cohesive and compelling suite of marketing assets which will help Braun make a welcome return to the premium audio space.
Nigel Beechey, Head of Brand at Precipice Design
During the ideation process, Precipice Design led a rigorous research programme which used a bespoke consumer sample to glean feedback on numerous iterations of phrasing, imagery and packaging to ensure maximum relevance and impact.
Precipice Design was the obvious partner for us given its impressive track record within the audio sector. The current landscape is awash with many established brands from cheap entry-level speakers to top end luxury offers, so it was essential to amplify a unique Braun vision and brand story from the outset, something the Precipice Design team delivered on.
Global Marketing Manager at Pure International Ltd
Braun was previously celebrated as an audio pioneer but exited the sector in 1991, so the challenge lay in building a reputation for a brand which had long been absent from the segment. Our strategic approach saw us revisit Braun’s glory years in the audio space and draw on that credibility to bring the story forward and make the brand relevant and desirable to a modern audience.
Miles Hawley, CEO at Precipice Design