People buy meanings. How we think, behave and desire is driven by culture and what things mean. Meanings can be studied, tracked, analysed, influenced and ultimately harnessed, for organisational and commercial success.

Julie Jenson Bennett, our founder and CEO, spoke to Jeff Demain of Hantheon about Meaning-Centered Design. The topic is key to anyone who wants to create a compelling product, concept, organization or idea.

Listen to the conversation here: