Precipice Design has created the identity, packaging and label designs for a new range of nutritional supplements for client Signutra Inc: Maxvida™ (for adults), Groviva™ (for children) and Vidavance™ (for diabetics). The new packs feature bold colours, powerful branding and clear information graphics, designed to work effectively in visually vibrant Indian retail environments. Precipice Design were chosen for their intimate knowledge of OTC and nutrition categories as well as their design prowess.
We have created a portfolio of nutrition products from initial plan to launch in just under 3 years. We first developed the packaging with Precipice, and have simultaneously constructed a state of the art purpose-built factory near Delhi, so everything is optimised for this unique new presentation and these brands. Precipice partnered with us every step of the way visiting toolmakers, printers and moulders at a very early stage and collaborating with us throughout the development process. Precipice have done a fantastic job on the branding and packaging.
Ewald van der Ven, General Manager
Modi-Mundipharma Health & Nutrition Div.
The primary packaging itself is completely bespoke for the range, and has many novel features. There is a snap-on lid with a hermetic seal, which has two wings for easy opening; a patented ‘click and store’ measurement scoop slots neatly into the upper part of the tub; and significantly the sturdy, stacking tubs can be replenished from refill packs, and provide amazing quality storage vessels after use.
Using our unique semiotic process and iterative research sessions with local pharmacists, GPs and consumers, we defined the visual and functional parameters for our work. In creating the brand marques, label designs and unique structures we feel we’ve created a best in class solution for the market. Our packaging design has a number of patented features, and every aspect of usability has been thought through. As we’ve been able to deliver a totally bespoke solution based on thorough market and consumer understanding, we are confidant Signutra™ will become a leading player in the market and achieve instant consumer loyalty to the brands.
Chief Design Officer, Precipice Design