Following the successful launch of the core Cetaphil range Nestlé Skin Health asked Precipice to develop a new range of Cetaphil Baby products.
Building on the strong identity and range navigation protocols, we commissioned a series of baby rabbit and elephant illustrations to help identify and support the baby proposition. Precipice developed and refined the label designs (using existing structures), and generated global brand guidelines to ensure consistent roll out across the world.
The Precipice design team have provided us with excellent creative solutions that have been taken from concept to product realization in a rapid, well managed and professional way - helping Nestlé Skin Health with this important and successful US launch.
Project Lead at Nestlé Skin Health