Redhill Farm Estate, a new winery in Kent, approached Precipice to create an identity and label designs.
Precipice were chosen for their intimate knowledge of the wine category as well as their design prowess. Our brief was to create an identity which reflected the high calibre viticulture and a quality English wine brand which was visually distinct from the market leaders.
Precipice Design immediately set about understanding the precise nature and terroir of Redhill Farm Estate. Redhill Farm Estate is in the picturesque village of Wateringbury, first documented in the 10th century. Traditionally it was famous for its hops, hoppers and two breweries.
The chosen ‘shield’ brand marque features the main estate building. The work has been rolled out across the website and corporate livery as well as the wines.
We aim to craft fine natural wines at Redhill Farm Estate, adapting the traditional methods and terroir with small but catalytic innovations within winegrowing and making. We are excited to be launching our First Releases and very proud of the quality. Precipice have done a great job to visually capture and echo this.
Redhill Farm Estate
The brand design
The brand designs couple both traditional and contemporary visual codes, with fine touches of UV diagonal pattern subtly echoing the vine layout. Precipice’s carefully crafted copy tells the story of Wateringbury and its environs.
Precipice Chief design officer, Miles Hawley, commented, ‘Our branding team delved into every historical and topographical detail about Redhill Farm, Wateringbury and the surrounding areas of Kent. In creating the brand marque and the label designs, we feel we’ve captured the true essence of the terroir and of the wines. It’s our first label design for an English wine, and we look forward to the continued growth of English wines.’