With the Kohler global design team we crafted product strategy based on cultural patterns in bathroom design. Applying the latest thinking in behavioural economics, we defined a living process that continuously validates and refines the range.
The folks at Precipice are truly grounded designers, researchers and analysts. We trust them to work as an integral part of our team, providing unbiased feedback and that rare combination of powerful consumer insight and structured analysis. In this overcrowded world of stuff, this really helps us to address the more subtle, deeper meanings that design has to deliver in order to win.
Director of New Product Development, Kohler Kitchen & Bath Europe & Asia Pacific